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Illuminate Greatness explores the latest trends in marketing and public relations and highlights the most positively powerful brands and people who are making a difference in our world. By illuminating greatness on this program, we are going to give people access to information that will improve their lives daily, information that will support them in growing their businesses and also to take time to celebrate the people who are up to wonderful things.
Episodes
Tuesday Sep 27, 2022
Tuesday Sep 27, 2022
In this episode, Jennifer interviews Bonnie Shaw, the co-founder and president of Clearpoint Agency, a public relations and marcomm firm with offices in San Diego and Massachusetts. She has led award-winning brand positioning and PR strategies for companies such as Toshiba, Beyond Meat, UBS, Eddie Bauer, Zodiac, and dozens of companies in healthcare, technology, financial services, commercial real estate, and ecommerce. Shaw uses her broad experience to craft objective-driven PR strategies and create an authentic voice for her clients that differentiates, engages target audiences, and builds trust. In this interview, she illuminates the current state of B2B pr and where businesses should maintain their focus to stay on the cutting edge.
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